ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.2 for Brevo. Brevo is the better pick if you need budget-conscious businesses with large contact lists who want email, sms, and cr.
Performance overview
ActiveCampaign
Brevo
Overall
4.44.2
Ease of use
4.54.6
Value for money
4.83.8
Features
Side-by-side comparison
ActiveCampaign
★ Winner
Brevo
Rating
★ 4.4 (267)
★ 4.2 (234)
Starting price
$15/mo (Starter, 1K contacts)
$9/mo (Starter, 5K emails)
Free tier
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Brevo if...
Best for
Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place.
Per-email pricing with unlimited contacts is the best model
Multi-channel marketing (email, SMS, WhatsApp) in one platform