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★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Customer.io
Email Marketing
★ 4.3
rating
$100/mo (Essentials, 5K profiles)
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.3 for Customer.io. Customer.io is the better pick if you need technical teams building data-driven, multi-channel messaging at scale..
Performance overview
ActiveCampaign
Customer.io
Overall
4.44.3
Ease of use
4.54.8
Value for money
4.84.3
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Customer.io if...
Best for
Technical teams building data-driven, multi-channel messaging at scale.
Most powerful event-driven messaging automation
Multi-channel (email, SMS, push, in-app) in one platform