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★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Drip
Email Marketing
★ 4.2
rating
$39/mo (2,500 contacts)
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.2 for Drip. Drip is the better pick if you need e-commerce stores on shopify or woocommerce that want revenue-focused email auto.
Performance overview
ActiveCampaign
Drip
Overall
4.44.2
Ease of use
4.53.7
Value for money
4.84.6
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Drip if...
Best for
E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation.
Deepest e-commerce integration and behavior tracking
Revenue attribution shows ROI of every email