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★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Ghost
Email Marketing
★ 4.0
rating
$9/mo
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.0 for Ghost. Ghost is the better pick if you need independent publishers and writers who want an all-in-one publishing and members.
Performance overview
ActiveCampaign
Ghost
Overall
4.44.0
Ease of use
4.54.5
Value for money
4.84.0
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Ghost if...
Best for
Independent publishers and writers who want an all-in-one publishing and membership platform
All-in-one publishing platform
Open-source and self-hostable