Loading
★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Loops
Email Marketing
★ 4.3
rating
$49/mo (Starter, 5K contacts)
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.3 for Loops. Loops is the better pick if you need product-led saas companies who want email automation triggered by product events.
Performance overview
ActiveCampaign
Loops
Overall
4.44.3
Ease of use
4.53.8
Value for money
4.83.9
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Loops if...
Best for
Product-led SaaS companies who want email automation triggered by product events.
Product event-based automation is natural for SaaS
Modern, beautiful email editor