ActiveCampaign vs Loops — Which One Wins?
A detailed, side-by-side comparison of ActiveCampaign and Loops to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.8 rating and is best for saas companies that need product-focused email automation based on user behavior. ActiveCampaign (4.4) is the better pick if you need marketing teams needing complex automation workflows with crm integration..
Side-by-Side Comparison
| Criteria | ActiveCampaign | Loops |
|---|---|---|
| Rating | ★★★★ 4.4(267) | ★★★★★ 4.8(8) |
| Pricing Model | paid | freemium |
| Starter Price | $15/mo (Starter, 1K contacts) | $49/mo |
| Free Tier | Yes | No |
| Platforms | web, ios, android | Web |
| Learning Curve | hard | easy |
| API Available | Yes | Yes |
| Best For | Marketing teams needing complex automation workflows with CRM integration. | SaaS companies that need product-focused email automation based on user behavior |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | ActiveCampaign | Loops |
|---|---|---|
| Advanced visual automation builder | — | |
| Built-in CRM with deal pipelines | — | |
| Lead scoring | — | |
| Predictive content (ML) | — | |
| Site tracking and event triggers | — | |
| Landing pages | — | |
| Event-based automations | — | |
| Transactional emails | — | |
| Product broadcasts | — | |
| Behavior-based targeting | — | |
| Simple template editor | — | |
| API and webhooks | — |
ActiveCampaign
Pros
- ✓Most powerful automation builder in email marketing
- ✓Built-in CRM with lead scoring and deal pipelines
- ✓Predictive content and machine learning features
Cons
- ✕Steep learning curve for the automation features
- ✕No free tier — must pay from day one
- ✕Can be overkill for simple newsletter needs
Loops
Pros
- ✓Built specifically for SaaS
- ✓Event-based automation
- ✓Clean simple interface
- ✓Good API
Cons
- ✕SaaS focused only
- ✕Less template variety
- ✕Fewer integrations
The Bottom Line
Both ActiveCampaign and Loops are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.8 vs 4.4) and is the better choice for saas companies that need product-focused email automation based on user behavior. However, if you prioritize marketing teams needing complex automation workflows with crm integration., ActiveCampaign is worth serious consideration. We recommend trying the free tier or trial of each before committing.