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★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Mailchimp
Email Marketing
★ 4.1
rating
$13/mo (Essentials)
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.1 for Mailchimp. Mailchimp is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Performance overview
ActiveCampaign
Mailchimp
Overall
4.44.1
Ease of use
4.54.6
Value for money
4.83.9
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Mailchimp if...
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Most beginner-friendly email marketing platform
Comprehensive beyond email — landing pages, ads, CRM