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★ Winner
ActiveCampaign
Email Marketing
★ 4.4
rating
$15/mo (Starter, 1K contacts)
starts at
Free
tier
VS
Substack
Email Marketing
★ 4.2
rating
N/A
Quick verdict
ActiveCampaign wins for marketing teams needing complex automation workflows with cr.
ActiveCampaign has a 4.4 rating vs 4.2 for Substack. Substack is the better pick if you need writers who want the simplest path to publishing a newsletter with paid subscrip.
Performance overview
ActiveCampaign
Substack
Overall
4.44.2
Ease of use
4.54.7
Value for money
4.84.2
Features
Side-by-side comparison
Choose based on your needs
Choose ActiveCampaign if...
Best for
Marketing teams needing complex automation workflows with CRM integration.
Most powerful automation builder in email marketing
Built-in CRM with lead scoring and deal pipelines
Choose Substack if...
Best for
Writers who want the simplest path to publishing a newsletter with paid subscriptions.
Zero monthly cost — only pay when you earn
Simplest writing and publishing experience available