AWeber vs Brevo — Which One Wins?
A detailed, side-by-side comparison of AWeber and Brevo to help you pick the right tool for your workflow.
Quick Verdict
Brevo takes the lead with a 4.2 rating and is best for budget-conscious businesses with large contact lists who want email, sms, and crm in one place.. AWeber (4.0) is the better pick if you need small businesses wanting reliable, no-nonsense email marketing.
Side-by-Side Comparison
| Criteria | AWeber | Brevo |
|---|---|---|
| Rating | ★★★★ 4.0(94) | ★★★★ 4.2(234) |
| Pricing Model | freemium | freemium |
| Starter Price | $14.99/mo | $9/mo (Starter, 5K emails) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Small businesses wanting reliable, no-nonsense email marketing | Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | AWeber | Brevo |
|---|---|---|
| Email automation | — | |
| Landing pages | ||
| Web push notifications | — | |
| A/B testing | — | |
| Advanced analytics | — | |
| Email, SMS, and WhatsApp marketing | — | |
| Marketing automation | — | |
| Built-in CRM | — | |
| Transactional email API | — | |
| Live chat widget | — |
AWeber
Pros
- ✓Excellent deliverability
- ✓Decades of reliability
- ✓Good free tier
Cons
- ✕Templates feel dated
- ✕UI is not modern
- ✕Automation is basic compared to newer tools
Brevo
Pros
- ✓Per-email pricing with unlimited contacts is the best model
- ✓Multi-channel marketing (email, SMS, WhatsApp) in one platform
- ✓Free tier with 300 emails/day is genuinely useful
Cons
- ✕Automation features are less sophisticated than ActiveCampaign
- ✕Email builder is functional but not the most polished
- ✕Brand is less recognized after the Sendinblue rename
The Bottom Line
Both AWeber and Brevo are solid tools in the Email Marketing space. Brevo edges ahead with a stronger overall rating (4.2 vs 4.0) and is the better choice for budget-conscious businesses with large contact lists who want email, sms, and crm in one place.. However, if you prioritize small businesses wanting reliable, no-nonsense email marketing, AWeber is worth serious consideration. We recommend trying the free tier or trial of each before committing.