AWeber vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of AWeber and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
MailerLite takes the lead with a 4.3 rating and is best for small businesses and creators wanting beautiful email marketing at affordable prices.. AWeber (4.0) is the better pick if you need small businesses wanting reliable, no-nonsense email marketing.
Side-by-Side Comparison
| Criteria | AWeber | MailerLite |
|---|---|---|
| Rating | ★★★★ 4.0(94) | ★★★★ 4.3(189) |
| Pricing Model | freemium | freemium |
| Starter Price | $14.99/mo | $10/mo (Growing Business, 500 subs) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Small businesses wanting reliable, no-nonsense email marketing | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | AWeber | MailerLite |
|---|---|---|
| Email automation | — | |
| Landing pages | — | |
| Web push notifications | — | |
| A/B testing | — | |
| Advanced analytics | — | |
| Drag-and-drop email editor | — | |
| Marketing automation | — | |
| Website and blog builder | — | |
| Landing pages and forms | — | |
| Digital product sales | — | |
| Paid newsletter subscriptions | — |
AWeber
Pros
- ✓Excellent deliverability
- ✓Decades of reliability
- ✓Good free tier
Cons
- ✕Templates feel dated
- ✕UI is not modern
- ✕Automation is basic compared to newer tools
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both AWeber and MailerLite are solid tools in the Email Marketing space. MailerLite edges ahead with a stronger overall rating (4.3 vs 4.0) and is the better choice for small businesses and creators wanting beautiful email marketing at affordable prices.. However, if you prioritize small businesses wanting reliable, no-nonsense email marketing, AWeber is worth serious consideration. We recommend trying the free tier or trial of each before committing.