Brevo vs Drip — Which One Wins?
A detailed, side-by-side comparison of Brevo and Drip to help you pick the right tool for your workflow.
Quick Verdict
Drip takes the lead with a 4.2 rating and is best for e-commerce stores on shopify or woocommerce that want revenue-focused email automation.. Brevo (4.2) is the better pick if you need budget-conscious businesses with large contact lists who want email, sms, and crm in one place..
Side-by-Side Comparison
| Criteria | Brevo | Drip |
|---|---|---|
| Rating | ★★★★ 4.2(234) | ★★★★ 4.2(98) |
| Pricing Model | freemium | paid |
| Starter Price | $9/mo (Starter, 5K emails) | $39/mo (2,500 contacts) |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place. | E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Brevo | Drip |
|---|---|---|
| [object Object] | ✓ | ✓ |
Brevo
Pros
- ✓Per-email pricing with unlimited contacts is the best model
- ✓Multi-channel marketing (email, SMS, WhatsApp) in one platform
- ✓Free tier with 300 emails/day is genuinely useful
Cons
- ✕Automation features are less sophisticated than ActiveCampaign
- ✕Email builder is functional but not the most polished
- ✕Brand is less recognized after the Sendinblue rename
Drip
Pros
- ✓Deepest e-commerce integration and behavior tracking
- ✓Revenue attribution shows ROI of every email
- ✓Pre-built e-commerce workflows save hours of setup
Cons
- ✕No free tier and $39/mo minimum is steep for small stores
- ✕Only valuable for e-commerce — useless for other business types
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both Brevo and Drip are solid tools in the Email Marketing space. Drip edges ahead with a stronger overall rating (4.2 vs 4.2) and is the better choice for e-commerce stores on shopify or woocommerce that want revenue-focused email automation.. However, if you prioritize budget-conscious businesses with large contact lists who want email, sms, and crm in one place., Brevo is worth serious consideration. We recommend trying the free tier or trial of each before committing.