Brevo vs Mailchimp — Which One Wins?
A detailed, side-by-side comparison of Brevo and Mailchimp to help you pick the right tool for your workflow.
Quick Verdict
Brevo takes the lead with a 4.2 rating and is best for budget-conscious businesses with large contact lists who want email, sms, and crm in one place.. Mailchimp (4.1) is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Side-by-Side Comparison
| Criteria | Brevo | Mailchimp |
|---|---|---|
| Rating | ★★★★ 4.2(234) | ★★★★ 4.1(456) |
| Pricing Model | freemium | freemium |
| Starter Price | $9/mo (Starter, 5K emails) | $13/mo (Essentials, 500 contacts) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place. | Small businesses starting with email marketing who want an all-in-one platform. |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Brevo | Mailchimp |
|---|---|---|
| [object Object] | ✓ | ✓ |
Brevo
Pros
- ✓Per-email pricing with unlimited contacts is the best model
- ✓Multi-channel marketing (email, SMS, WhatsApp) in one platform
- ✓Free tier with 300 emails/day is genuinely useful
Cons
- ✕Automation features are less sophisticated than ActiveCampaign
- ✕Email builder is functional but not the most polished
- ✕Brand is less recognized after the Sendinblue rename
Mailchimp
Pros
- ✓Most beginner-friendly email marketing platform
- ✓Comprehensive beyond email — landing pages, ads, CRM
- ✓Massive integration ecosystem with 300+ apps
Cons
- ✕Per-contact pricing makes it expensive as lists grow
- ✕Free plan has been significantly limited over time
- ✕Automation features lag behind ActiveCampaign and ConvertKit
The Bottom Line
Both Brevo and Mailchimp are solid tools in the Email Marketing space. Brevo edges ahead with a stronger overall rating (4.2 vs 4.1) and is the better choice for budget-conscious businesses with large contact lists who want email, sms, and crm in one place.. However, if you prioritize small businesses starting with email marketing who want an all-in-one platform., Mailchimp is worth serious consideration. We recommend trying the free tier or trial of each before committing.