Brevo vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of Brevo and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
MailerLite takes the lead with a 4.3 rating and is best for small businesses and creators wanting beautiful email marketing at affordable prices.. Brevo (4.2) is the better pick if you need budget-conscious businesses with large contact lists who want email, sms, and crm in one place..
Side-by-Side Comparison
| Criteria | Brevo | MailerLite |
|---|---|---|
| Rating | ★★★★ 4.2(234) | ★★★★ 4.3(189) |
| Pricing Model | freemium | freemium |
| Starter Price | $9/mo (Starter, 5K emails) | $10/mo (Growing Business, 500 subs) |
| Free Tier | Yes | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Budget-conscious businesses with large contact lists who want email, SMS, and CRM in one place. | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Brevo | MailerLite |
|---|---|---|
| [object Object] | ✓ | ✓ |
Brevo
Pros
- ✓Per-email pricing with unlimited contacts is the best model
- ✓Multi-channel marketing (email, SMS, WhatsApp) in one platform
- ✓Free tier with 300 emails/day is genuinely useful
Cons
- ✕Automation features are less sophisticated than ActiveCampaign
- ✕Email builder is functional but not the most polished
- ✕Brand is less recognized after the Sendinblue rename
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both Brevo and MailerLite are solid tools in the Email Marketing space. MailerLite edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for small businesses and creators wanting beautiful email marketing at affordable prices.. However, if you prioritize budget-conscious businesses with large contact lists who want email, sms, and crm in one place., Brevo is worth serious consideration. We recommend trying the free tier or trial of each before committing.