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Clay
CRM & Sales
★ 4.4
rating
$149/mo (Starter, 24K credits)
starts at
Free
tier
VS
★ Winner
Lavender
CRM & Sales
★ 4.6
rating
$29/mo (Starter)
Quick verdict
Lavender wins for sales reps who send 50+ cold emails daily and want to improv.
Lavender has a 4.6 rating vs 4.4 for Clay. Clay is the better pick if you need outbound sales teams running sophisticated data-driven prospecting and personali.
Performance overview
Clay
Lavender
Overall
4.44.6
Ease of use
4.14.9
Value for money
4.64.6
Features
Side-by-side comparison
Choose based on your needs
Choose Clay if...
Best for
Outbound sales teams running sophisticated data-driven prospecting and personalization.
75+ data providers in one platform eliminates tool sprawl
Waterfall enrichment ensures the best data for each contact
Choose Lavender if...
Best for
Sales reps who send 50+ cold emails daily and want to improve reply rates
Real-time email scoring with specific improvement suggestions
Built on data from millions of sales emails