Close vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of Close and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Close takes the lead with a 4.3 rating and is best for outbound sales teams that sell primarily through phone calls and email sequences.. Lemlist (4.3) is the better pick if you need cold outreach teams who need personalized, multi-channel sequences to improve reply rates..
Side-by-Side Comparison
| Criteria | Close | Lemlist |
|---|---|---|
| Rating | ★★★★ 4.3(134) | ★★★★ 4.3(112) |
| Pricing Model | paid | paid |
| Starter Price | $59/user/mo (Startup) | $69/user/mo (Email Pro) |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Outbound sales teams that sell primarily through phone calls and email sequences. | Cold outreach teams who need personalized, multi-channel sequences to improve reply rates. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Close | Lemlist |
|---|---|---|
| Built-in Power and Predictive Dialer | — | |
| Email sequences with personalization | — | |
| SMS sending and tracking | — | |
| Automatic activity logging | — | |
| Pipeline and reporting | — | |
| Call coaching and recording | — | |
| Personalized images and videos in emails | — | |
| Multi-channel sequences (email, LinkedIn, phone) | — | |
| Lemwarm domain warm-up | — | |
| AI-powered personalization | — | |
| B2B lead database | — | |
| A/B testing | — |
Close
Pros
- ✓Built-in Power and Predictive Dialer replaces separate calling tools
- ✓Automatic activity logging eliminates manual CRM data entry
- ✓Purpose-built for outbound sales velocity
Cons
- ✕Expensive starting at $59/user/mo
- ✕No marketing automation or inbound features
- ✕Web-only — no desktop or mobile apps
Lemlist
Pros
- ✓Personalized images and videos dramatically improve reply rates
- ✓Lemwarm domain warm-up protects email deliverability
- ✓Multi-channel sequences cover email, LinkedIn, and phone
Cons
- ✕Premium pricing starting at $69/user/mo
- ✕Not a CRM — you still need separate contact management
- ✕Personalized images require upfront template design effort
The Bottom Line
Both Close and Lemlist are solid tools in the CRM & Sales space. Close edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for outbound sales teams that sell primarily through phone calls and email sequences.. However, if you prioritize cold outreach teams who need personalized, multi-channel sequences to improve reply rates., Lemlist is worth serious consideration. We recommend trying the free tier or trial of each before committing.