Close vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of Close and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Lemlist takes the lead with a 4.6 rating and is best for sales teams and agencies that need highly personalized cold outreach at scale. Close (4.3) is the better pick if you need outbound sales teams that sell primarily through phone calls and email sequences..
Side-by-Side Comparison
| Criteria | Close | Lemlist |
|---|---|---|
| Rating | ★★★★ 4.3(134) | ★★★★★ 4.6(44) |
| Pricing Model | paid | paid |
| Starter Price | $59/user/mo (Startup) | $39/mo |
| Free Tier | Yes | No |
| Platforms | web | Web |
| Learning Curve | easy | moderate |
| API Available | Yes | Yes |
| Best For | Outbound sales teams that sell primarily through phone calls and email sequences. | Sales teams and agencies that need highly personalized cold outreach at scale |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Close | Lemlist |
|---|---|---|
| Built-in Power and Predictive Dialer | — | |
| Email sequences with personalization | — | |
| SMS sending and tracking | — | |
| Automatic activity logging | — | |
| Pipeline and reporting | — | |
| Call coaching and recording | — | |
| Multi-channel sequences | — | |
| AI personalization | — | |
| Custom image templates | — | |
| LinkedIn automation | — | |
| Email warm-up | — | |
| Deliverability tools | — |
Close
Pros
- ✓Built-in Power and Predictive Dialer replaces separate calling tools
- ✓Automatic activity logging eliminates manual CRM data entry
- ✓Purpose-built for outbound sales velocity
Cons
- ✕Expensive starting at $59/user/mo
- ✕No marketing automation or inbound features
- ✕Web-only — no desktop or mobile apps
Lemlist
Pros
- ✓Best personalization features
- ✓Multi-channel sequences
- ✓Good deliverability tools
- ✓Email warm-up included
Cons
- ✕Cold outreach specific
- ✕Learning curve for full features
- ✕Per-seat pricing
The Bottom Line
Both Close and Lemlist are solid tools in the CRM & Sales space. Lemlist edges ahead with a stronger overall rating (4.6 vs 4.3) and is the better choice for sales teams and agencies that need highly personalized cold outreach at scale. However, if you prioritize outbound sales teams that sell primarily through phone calls and email sequences., Close is worth serious consideration. We recommend trying the free tier or trial of each before committing.