Copper vs Insightly — Which One Wins?
A detailed, side-by-side comparison of Copper and Insightly to help you pick the right tool for your workflow.
Quick Verdict
Copper takes the lead with a 4.0 rating and is best for google workspace-native teams who want crm that works inside gmail without context switching.. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | Copper | Insightly |
|---|---|---|
| Rating | ★★★★ 4.0(98) | ★★★★ 3.9(87) |
| Pricing Model | paid | paid |
| Starter Price | $29/user/mo (Starter) | $29/user/mo (Plus) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | easy | medium |
| API Available | Yes | Yes |
| Best For | Google Workspace-native teams who want CRM that works inside Gmail without context switching. | Service businesses that need to manage both the sales pipeline and client project delivery. |
| Verdict | situational | situational |
Feature Checklist
| Feature | Copper | Insightly |
|---|---|---|
| [object Object] | ✓ | ✓ |
Copper
Pros
- ✓Deepest Google Workspace integration of any CRM
- ✓Automatic contact and activity capture from Gmail
- ✓Minimal learning curve for Google-native teams
Cons
- ✕Completely dependent on Google Workspace
- ✕Premium pricing for the feature set compared to alternatives
- ✕Less customizable than Salesforce or HubSpot
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
The Bottom Line
Both Copper and Insightly are solid tools in the CRM & Sales space. Copper edges ahead with a stronger overall rating (4.0 vs 3.9) and is the better choice for google workspace-native teams who want crm that works inside gmail without context switching.. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.