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★ Winner
Copper
CRM & Sales
★ 4.0
rating
$29/user/mo (Starter)
starts at
Free
tier
VS
Insightly
CRM & Sales
★ 3.9
rating
$29/user/mo (Plus)
Quick verdict
Copper wins for google workspace-native teams who want crm that works inside.
Copper has a 4.0 rating vs 3.9 for Insightly. Insightly is the better pick if you need service businesses that need to manage both the sales pipeline and client projec.
Performance overview
Copper
Insightly
Overall
4.03.9
Ease of use
3.83.9
Value for money
4.03.5
Features
Side-by-side comparison
Choose based on your needs
Choose Copper if...
Best for
Google Workspace-native teams who want CRM that works inside Gmail without context switching.
Deepest Google Workspace integration of any CRM
Automatic contact and activity capture from Gmail
Choose Insightly if...
Best for
Service businesses that need to manage both the sales pipeline and client project delivery.
Unique CRM-to-project conversion for post-sale delivery
Eliminates handoff friction between sales and delivery teams