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★ Winner
Drip
Email Marketing
★ 4.2
rating
$39/mo (2,500 contacts)
starts at
Free
tier
VS
Mailchimp
Email Marketing
★ 4.1
rating
$13/mo (Essentials)
Quick verdict
Drip wins for e-commerce stores on shopify or woocommerce that want revenu.
Drip has a 4.2 rating vs 4.1 for Mailchimp. Mailchimp is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Performance overview
Drip
Mailchimp
Overall
4.24.1
Ease of use
3.74.6
Value for money
4.63.9
Features
Side-by-side comparison
Choose based on your needs
Choose Drip if...
Best for
E-commerce stores on Shopify or WooCommerce that want revenue-focused email automation.
Deepest e-commerce integration and behavior tracking
Revenue attribution shows ROI of every email
Choose Mailchimp if...
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Most beginner-friendly email marketing platform
Comprehensive beyond email — landing pages, ads, CRM