Fillout vs Heyflow — Which One Wins?
A detailed, side-by-side comparison of Fillout and Heyflow to help you pick the right tool for your workflow.
Quick Verdict
Fillout takes the lead with a 4.6 rating and is best for teams using airtable or notion who need forms that connect directly to their databases. Heyflow (4.5) is the better pick if you need performance marketing teams running paid campaigns who need high-converting lead funnels.
Side-by-Side Comparison
| Criteria | Fillout | Heyflow |
|---|---|---|
| Rating | ★★★★★ 4.6(35) | ★★★★★ 4.5(16) |
| Pricing Model | freemium | paid |
| Starter Price | $29/mo | $63/mo |
| Free Tier | No | No |
| Platforms | Web | Web |
| Learning Curve | easy | moderate |
| API Available | Yes | Yes |
| Best For | Teams using Airtable or Notion who need forms that connect directly to their databases | Performance marketing teams running paid campaigns who need high-converting lead funnels |
| Verdict | situational | situational |
Feature Checklist
| Feature | Fillout | Heyflow |
|---|---|---|
| AI form generation | — | |
| Airtable integration | — | |
| Notion integration | — | |
| Conditional logic | — | |
| Payment collection | — | |
| Scheduling integration | — | |
| Interactive funnel builder | — | |
| Built-in A/B testing | — | |
| Lead validation | — | |
| Conversion tracking pixels | — | |
| Custom branding | — | |
| CRM integrations | — |
Fillout
Pros
- ✓Best Airtable and Notion integration
- ✓AI form generation
- ✓Clean interface
- ✓Good free tier
Cons
- ✕Less useful without Airtable/Notion
- ✕Analytics less advanced
- ✕Newer platform
Heyflow
Pros
- ✓Built for conversion optimization
- ✓A/B testing included
- ✓Lead fraud prevention
- ✓Good tracking integration
Cons
- ✕Expensive starting price
- ✕Narrow use case
- ✕Not for general surveys
The Bottom Line
Both Fillout and Heyflow are solid tools in the No-Code & Automation space. Fillout edges ahead with a stronger overall rating (4.6 vs 4.5) and is the better choice for teams using airtable or notion who need forms that connect directly to their databases. However, if you prioritize performance marketing teams running paid campaigns who need high-converting lead funnels, Heyflow is worth serious consideration. We recommend trying the free tier or trial of each before committing.