Flodesk vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of Flodesk and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
MailerLite takes the lead with a 4.3 rating and is best for small businesses and creators wanting beautiful email marketing at affordable prices.. Flodesk (4.2) is the better pick if you need creators and small businesses who want beautiful emails at flat cost.
Side-by-Side Comparison
| Criteria | Flodesk | MailerLite |
|---|---|---|
| Rating | ★★★★ 4.2(68) | ★★★★ 4.3(189) |
| Pricing Model | paid | freemium |
| Starter Price | $38/mo flat | $10/mo (Growing Business, 500 subs) |
| Free Tier | No | Yes |
| Platforms | web | web, ios, android |
| Learning Curve | easy | easy |
| API Available | No | Yes |
| Best For | Creators and small businesses who want beautiful emails at flat cost | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Flodesk | MailerLite |
|---|---|---|
| Beautiful templates | — | |
| Flat-rate pricing | — | |
| Workflows | — | |
| Landing pages | — | |
| Advanced segmentation | — | |
| Drag-and-drop email editor | — | |
| Marketing automation | — | |
| Website and blog builder | — | |
| Landing pages and forms | — | |
| Digital product sales | — | |
| Paid newsletter subscriptions | — |
Flodesk
Pros
- ✓Gorgeous email templates
- ✓Flat pricing at any list size
- ✓Very easy to use
Cons
- ✕Limited segmentation
- ✕Basic analytics
- ✕No A/B testing on emails
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both Flodesk and MailerLite are solid tools in the Email Marketing space. MailerLite edges ahead with a stronger overall rating (4.3 vs 4.2) and is the better choice for small businesses and creators wanting beautiful email marketing at affordable prices.. However, if you prioritize creators and small businesses who want beautiful emails at flat cost, Flodesk is worth serious consideration. We recommend trying the free tier or trial of each before committing.