Front vs Gladly — Which One Wins?
A detailed, side-by-side comparison of Front and Gladly to help you pick the right tool for your workflow.
Quick Verdict
Gladly takes the lead with a 4.7 rating and is best for dtc and consumer brands wanting premium support experiences. Front (4.3) is the better pick if you need teams managing shared email inboxes who need collaboration without abandoning email..
Side-by-Side Comparison
| Criteria | Front | Gladly |
|---|---|---|
| Rating | ★★★★ 4.3(178) | ★★★★★ 4.7(58) |
| Pricing Model | paid | subscription |
| Starter Price | $29/seat/mo (Growth) | Custom (starts ~$150/agent/mo) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android, mac, windows | Web |
| Learning Curve | easy | Easy |
| API Available | Yes | Yes |
| Best For | Teams managing shared email inboxes who need collaboration without abandoning email. | DTC and consumer brands wanting premium support experiences |
| Verdict | recommended | Best for Consumer Brands |
Feature Checklist
| Feature | Front | Gladly |
|---|---|---|
| Shared team inboxes | — | |
| Internal comments on emails | — | |
| Multi-channel (email, chat, SMS, social) | — | |
| Workflow automation | — | |
| Analytics and SLAs | — | |
| CRM integration | — | |
| People-Centered | — | |
| Omnichannel | — | |
| AI Answers | — | |
| Task Management | — | |
| Knowledge Base | — |
Front
Pros
- ✓Best collaborative email experience available
- ✓Internal comments eliminate forwarding and CC chaos
- ✓Multi-channel inbox handles email, chat, SMS, and social
Cons
- ✕Premium per-seat pricing at $29+/seat/mo
- ✕Not a traditional help desk with ticketing
- ✕Requires team adoption to see full benefits
Gladly
Pros
- ✓People-first model is transformative
- ✓True omnichannel experience
- ✓Loved by agents and customers
Cons
- ✕Very expensive
- ✕Not ideal for B2B
- ✕Smaller integration ecosystem
The Bottom Line
Both Front and Gladly are solid tools in the Customer Support space. Gladly edges ahead with a stronger overall rating (4.7 vs 4.3) and is the better choice for dtc and consumer brands wanting premium support experiences. However, if you prioritize teams managing shared email inboxes who need collaboration without abandoning email., Front is worth serious consideration. We recommend trying the free tier or trial of each before committing.