GetResponse vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of GetResponse and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
MailerLite takes the lead with a 4.3 rating and is best for small businesses and creators wanting beautiful email marketing at affordable prices.. GetResponse (4.1) is the better pick if you need marketers who want email plus webinars and funnels in one tool.
Side-by-Side Comparison
| Criteria | GetResponse | MailerLite |
|---|---|---|
| Rating | ★★★★ 4.1(76) | ★★★★ 4.3(189) |
| Pricing Model | freemium | freemium |
| Starter Price | $15.60/mo | $10/mo (Growing Business, 500 subs) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | medium | easy |
| API Available | Yes | Yes |
| Best For | Marketers who want email plus webinars and funnels in one tool | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | GetResponse | MailerLite |
|---|---|---|
| Email marketing | — | |
| Webinar hosting | — | |
| Conversion funnels | — | |
| Landing pages | — | |
| SMS marketing | — | |
| Drag-and-drop email editor | — | |
| Marketing automation | — | |
| Website and blog builder | — | |
| Landing pages and forms | — | |
| Digital product sales | — | |
| Paid newsletter subscriptions | — |
GetResponse
Pros
- ✓Built-in webinars are unique
- ✓Conversion funnels included
- ✓Great automation
Cons
- ✕Interface can feel busy
- ✕Template designs are average
- ✕Pricing jumps at higher tiers
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both GetResponse and MailerLite are solid tools in the Email Marketing space. MailerLite edges ahead with a stronger overall rating (4.3 vs 4.1) and is the better choice for small businesses and creators wanting beautiful email marketing at affordable prices.. However, if you prioritize marketers who want email plus webinars and funnels in one tool, GetResponse is worth serious consideration. We recommend trying the free tier or trial of each before committing.