GetResponse vs Omnisend — Which One Wins?
A detailed, side-by-side comparison of GetResponse and Omnisend to help you pick the right tool for your workflow.
Quick Verdict
Omnisend takes the lead with a 4.3 rating and is best for e-commerce stores wanting email + sms automation. GetResponse (4.1) is the better pick if you need marketers who want email plus webinars and funnels in one tool.
Side-by-Side Comparison
| Criteria | GetResponse | Omnisend |
|---|---|---|
| Rating | ★★★★ 4.1(76) | ★★★★ 4.3(61) |
| Pricing Model | freemium | freemium |
| Starter Price | $15.60/mo | $16/mo |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Marketers who want email plus webinars and funnels in one tool | E-commerce stores wanting email + SMS automation |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | GetResponse | Omnisend |
|---|---|---|
| Email marketing | — | |
| Webinar hosting | — | |
| Conversion funnels | — | |
| Landing pages | — | |
| SMS marketing | ||
| E-commerce automations | — | |
| Cart abandonment | — | |
| Product recommendations | — | |
| Segmentation | — |
GetResponse
Pros
- ✓Built-in webinars are unique
- ✓Conversion funnels included
- ✓Great automation
Cons
- ✕Interface can feel busy
- ✕Template designs are average
- ✕Pricing jumps at higher tiers
Omnisend
Pros
- ✓Purpose-built for e-commerce
- ✓Pre-built automation workflows
- ✓Email + SMS in one tool
Cons
- ✕Not useful outside e-commerce
- ✕Free tier is very limited
- ✕Gets expensive with large lists
The Bottom Line
Both GetResponse and Omnisend are solid tools in the Email Marketing space. Omnisend edges ahead with a stronger overall rating (4.3 vs 4.1) and is the better choice for e-commerce stores wanting email + sms automation. However, if you prioritize marketers who want email plus webinars and funnels in one tool, GetResponse is worth serious consideration. We recommend trying the free tier or trial of each before committing.