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★ Winner
Gladly
Customer Support
★ 4.7
rating
Custom (starts ~$150/agent/mo)
starts at
Free
tier
VS
Kayako
Customer Support
★ 3.8
rating
$30/agent/mo
starts at
Gladly vs Kayako — Which one wins?
A detailed side-by-side comparison to help you pick the right tool.
Quick verdict
Gladly wins for dtc and consumer brands wanting premium support experiences.
Gladly has a 4.7 rating vs 3.8 for Kayako. Kayako is the better pick if you need support teams wanting full customer journey visibility.
Performance overview
Gladly
Kayako
Overall
4.73.8
Ease of use
4.74.3
Value for money
4.34.0
Features
Side-by-side comparison
Choose based on your needs
Choose Gladly if...
Best for
DTC and consumer brands wanting premium support experiences
People-first model is transformative
True omnichannel experience
Choose Kayako if...
Best for
Support teams wanting full customer journey visibility
Customer journey tracking is excellent
Unified multi-channel view