VS
Gong vs HubSpot — Which One Wins?
A detailed, side-by-side comparison of Gong and HubSpot to help you pick the right tool for your workflow.
TLDR
Quick Verdict
Gong takes the lead with a 4.7 rating and is best for sales leaders who want data-driven coaching. HubSpot (4.4) is the better pick if you need growing businesses that want a crm they can start free and scale to enterprise..
Side-by-Side Comparison
| Criteria | Gong | HubSpot |
|---|---|---|
| Rating | ★★★★★ 4.7(320) | ★★★★ 4.4(412) |
| Pricing Model | subscription | freemium |
| Starter Price | Custom (starts ~$100/user/mo) | $20/mo (Starter) |
| Free Tier | Yes | Yes |
| Platforms | Web | web, ios, android |
| Learning Curve | Easy | medium |
| API Available | Yes | Yes |
| Best For | Sales leaders who want data-driven coaching | Growing businesses that want a CRM they can start free and scale to enterprise. |
| Verdict | Best Conversation Intelligence | recommended |
Feature Checklist
| Feature | Gong | HubSpot |
|---|---|---|
| Call Recording | — | |
| Deal Intelligence | — | |
| Coaching | — | |
| Forecasting | — | |
| Market Intelligence | — | |
| Free CRM with contact management | — | |
| Email tracking and templates | — | |
| Deal pipelines | — | |
| Marketing automation (paid) | — | |
| Sales sequences (paid) | — | |
| Reporting dashboards | — | |
| 1,500+ marketplace integrations | — |
Gong
Pros
- ✓Incredible AI-powered call analysis
- ✓Easy to use
- ✓Transforms sales coaching
Cons
- ✕Very expensive
- ✕Requires high call volume to be worth it
- ✕Privacy concerns in some regions
HubSpot
Pros
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Cons
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
The Bottom Line
Both Gong and HubSpot are solid tools in the CRM & Sales space. Gong edges ahead with a stronger overall rating (4.7 vs 4.4) and is the better choice for sales leaders who want data-driven coaching. However, if you prioritize growing businesses that want a crm they can start free and scale to enterprise., HubSpot is worth serious consideration. We recommend trying the free tier or trial of each before committing.
Frequently Asked Questions
Is Gong better than HubSpot?▼
Gong scores higher overall with a 4.7 rating vs 4.4. However, the best choice depends on your specific needs. Gong is best for Sales leaders who want data-driven coaching, while HubSpot is best for Growing businesses that want a CRM they can start free and scale to enterprise..
Can I switch from Gong to HubSpot?▼
Yes, most users can migrate between the two. HubSpot offers a free tier to test before committing.
Which is more affordable, Gong or HubSpot?▼
Gong starts at Custom (starts ~$100/user/mo), while HubSpot starts at $20/mo (Starter). Gong offers a free tier. HubSpot offers a free tier.