Gong vs Insightly — Which One Wins?
A detailed, side-by-side comparison of Gong and Insightly to help you pick the right tool for your workflow.
Quick Verdict
Gong takes the lead with a 4.7 rating and is best for sales leaders who want data-driven coaching. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | Gong | Insightly |
|---|---|---|
| Rating | ★★★★★ 4.7(320) | ★★★★ 3.9(87) |
| Pricing Model | subscription | paid |
| Starter Price | Custom (starts ~$100/user/mo) | $29/user/mo (Plus) |
| Free Tier | Yes | Yes |
| Platforms | Web | web, ios, android |
| Learning Curve | Easy | medium |
| API Available | Yes | Yes |
| Best For | Sales leaders who want data-driven coaching | Service businesses that need to manage both the sales pipeline and client project delivery. |
| Verdict | Best Conversation Intelligence | situational |
Feature Checklist
| Feature | Gong | Insightly |
|---|---|---|
| Call Recording | — | |
| Deal Intelligence | — | |
| Coaching | — | |
| Forecasting | — | |
| Market Intelligence | — | |
| CRM with deal-to-project conversion | — | |
| Project management (kanban, Gantt) | — | |
| Email tracking and templates | — | |
| Workflow automation (AppConnect) | — | |
| Relationship linking | — | |
| Custom dashboards | — |
Gong
Pros
- ✓Incredible AI-powered call analysis
- ✓Easy to use
- ✓Transforms sales coaching
Cons
- ✕Very expensive
- ✕Requires high call volume to be worth it
- ✕Privacy concerns in some regions
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
The Bottom Line
Both Gong and Insightly are solid tools in the CRM & Sales space. Gong edges ahead with a stronger overall rating (4.7 vs 3.9) and is the better choice for sales leaders who want data-driven coaching. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.