Gong vs Keap — Which One Wins?
A detailed, side-by-side comparison of Gong and Keap to help you pick the right tool for your workflow.
Quick Verdict
Gong takes the lead with a 4.7 rating and is best for sales leaders who want data-driven coaching. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | Gong | Keap |
|---|---|---|
| Rating | ★★★★★ 4.7(320) | ★★★★ 3.8(156) |
| Pricing Model | subscription | paid |
| Starter Price | Custom (starts ~$100/user/mo) | $249/mo (Pro, 2 users) |
| Free Tier | Yes | Yes |
| Platforms | Web | web, ios, android |
| Learning Curve | Easy | hard |
| API Available | Yes | Yes |
| Best For | Sales leaders who want data-driven coaching | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. |
| Verdict | Best Conversation Intelligence | consider_alternatives |
Feature Checklist
| Feature | Gong | Keap |
|---|---|---|
| Call Recording | — | |
| Deal Intelligence | — | |
| Coaching | — | |
| Forecasting | — | |
| Market Intelligence | — | |
| CRM with contact management | — | |
| Visual automation builder | — | |
| Email and SMS marketing | — | |
| Appointment scheduling | — | |
| Invoicing and payments | — | |
| E-commerce features | — |
Gong
Pros
- ✓Incredible AI-powered call analysis
- ✓Easy to use
- ✓Transforms sales coaching
Cons
- ✕Very expensive
- ✕Requires high call volume to be worth it
- ✕Privacy concerns in some regions
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
The Bottom Line
Both Gong and Keap are solid tools in the CRM & Sales space. Gong edges ahead with a stronger overall rating (4.7 vs 3.8) and is the better choice for sales leaders who want data-driven coaching. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.