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★ Winner
Gong
CRM & Sales
★ 4.7
rating
Custom (starts ~$100/user/mo)
starts at
Free
tier
VS
Keap
CRM & Sales
★ 3.8
rating
$249/mo (Pro, 2 users)
starts at
Gong vs Keap — Which one wins?
A detailed side-by-side comparison to help you pick the right tool.
Quick verdict
Gong wins for sales leaders who want data-driven coaching.
Gong has a 4.7 rating vs 3.8 for Keap. Keap is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one.
Performance overview
Gong
Keap
Overall
4.73.8
Ease of use
4.73.3
Value for money
4.33.4
Features
Side-by-side comparison
Choose based on your needs
Choose Gong if...
Best for
Sales leaders who want data-driven coaching
Incredible AI-powered call analysis
Easy to use
Choose Keap if...
Best for
Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform.
Genuinely all-in-one with CRM, marketing, payments, and scheduling
Visual automation builder is mature and capable