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Google Analytics
Analytics & Data
★ 4.0
rating
N/A
starts at
Free
tier
VS
★ Winner
Hotjar
Analytics & Data
★ 4.2
rating
$39/mo (Plus, 100 daily sessions)
Quick verdict
Hotjar wins for product and marketing teams who need to understand the "why".
Hotjar has a 4.2 rating vs 4.0 for Google Analytics. Google Analytics is the better pick if you need every website. it is free and provides more analytics than most teams will ever .
Performance overview
Google Analytics
Hotjar
Overall
4.04.2
Ease of use
4.33.8
Value for money
4.24.0
Features
Side-by-side comparison
Choose based on your needs
Choose Google Analytics if...
Best for
Every website. It is free and provides more analytics than most teams will ever use.
Free with enterprise-grade analytics capabilities
Deep integration with Google Ads ecosystem
Choose Hotjar if...
Best for
Product and marketing teams who need to understand the "why" behind user behavior.
Visual insights that quantitative analytics cannot provide
Session recordings reveal exact user friction points