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Google Analytics
Analytics & Data
★ 4.0
rating
N/A
starts at
Free
tier
VS
★ Winner
Semrush
Analytics & Data
★ 4.8
rating
$139.95/mo (Pro)
Quick verdict
Semrush wins for marketing teams and agencies needing comprehensive seo and d.
Semrush has a 4.8 rating vs 4.0 for Google Analytics. Google Analytics is the better pick if you need every website. it is free and provides more analytics than most teams will ever .
Performance overview
Google Analytics
Semrush
Overall
4.04.8
Ease of use
4.34.5
Value for money
4.25.0
Features
Side-by-side comparison
Choose based on your needs
Choose Google Analytics if...
Best for
Every website. It is free and provides more analytics than most teams will ever use.
Free with enterprise-grade analytics capabilities
Deep integration with Google Ads ecosystem
Choose Semrush if...
Best for
Marketing teams and agencies needing comprehensive SEO and digital marketing intelligence
Most comprehensive feature set
AI Visibility Analytics is unique