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Hootsuite vs Make — Which One Wins?

A detailed, side-by-side comparison of Hootsuite and Make to help you pick the right tool for your workflow.

TLDR

Quick Verdict

Make takes the lead with a 4.6 rating and is best for power users needing complex automation. Hootsuite (4.4) is the better pick if you need marketing teams and agencies managing multiple social accounts at scale.

Side-by-Side Comparison

CriteriaHootsuiteMake
Rating★★★★ 4.4(43)★★★★★ 4.6(31)
Pricing Modelpaidfreemium
Starter Price$99/mo$10.59/mo
Free TierNoNo
PlatformsWeb, iOS, AndroidWeb
Learning Curvemoderatemoderate
API AvailableYesYes
Best ForMarketing teams and agencies managing multiple social accounts at scalePower users needing complex automation
Verdictrecommendedrecommended

Feature Checklist

FeatureHootsuiteMake
Multi-platform scheduling
AI content generation
Social listening and monitoring
Analytics and reporting
Canva and Adobe Express integration
Team collaboration
Visual builder
Branching
Data transform
Error handling
1000+ apps
Scheduling

Hootsuite

Pros

  • Most comprehensive platform
  • Strong AI content generation
  • Deep integrations
  • Excellent analytics

Cons

  • Expensive starting price
  • Steep learning curve for all features
  • Interface can feel cluttered

Make

Pros

  • More powerful
  • Better pricing
  • Visual builder
  • Error handling

Cons

  • Steeper curve
  • Fewer integrations
  • UI overwhelming

The Bottom Line

Both Hootsuite and Make are solid tools in the No-Code & Automation space. Make edges ahead with a stronger overall rating (4.6 vs 4.4) and is the better choice for power users needing complex automation. However, if you prioritize marketing teams and agencies managing multiple social accounts at scale, Hootsuite is worth serious consideration. We recommend trying the free tier or trial of each before committing.

Frequently Asked Questions

Is Hootsuite better than Make?
Make scores higher overall with a 4.6 rating vs 4.4. However, the best choice depends on your specific needs. Hootsuite is best for Marketing teams and agencies managing multiple social accounts at scale, while Make is best for Power users needing complex automation.
Can I switch from Hootsuite to Make?
Yes, most users can migrate between the two. Make offers trial options to help you evaluate the switch.
Which is more affordable, Hootsuite or Make?
Hootsuite starts at $99/mo, while Make starts at $10.59/mo.