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Hotjar
Analytics & Data
★ 4.2
rating
$39/mo (Plus, 100 daily sessions)
starts at
Free
tier
VS
★ Winner
Semrush
Analytics & Data
★ 4.8
rating
$139.95/mo (Pro)
Quick verdict
Semrush wins for marketing teams and agencies needing comprehensive seo and d.
Semrush has a 4.8 rating vs 4.2 for Hotjar. Hotjar is the better pick if you need product and marketing teams who need to understand the "why" behind user behavio.
Performance overview
Hotjar
Semrush
Overall
4.24.8
Ease of use
3.84.5
Value for money
4.05.0
Features
Side-by-side comparison
Choose based on your needs
Choose Hotjar if...
Best for
Product and marketing teams who need to understand the "why" behind user behavior.
Visual insights that quantitative analytics cannot provide
Session recordings reveal exact user friction points
Choose Semrush if...
Best for
Marketing teams and agencies needing comprehensive SEO and digital marketing intelligence
Most comprehensive feature set
AI Visibility Analytics is unique