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★ Winner
Insightly
CRM & Sales
★ 3.9
rating
$29/user/mo (Plus)
starts at
Free
tier
VS
Keap
CRM & Sales
★ 3.8
rating
$249/mo (Pro, 2 users)
Quick verdict
Insightly wins for service businesses that need to manage both the sales pipeli.
Insightly has a 3.9 rating vs 3.8 for Keap. Keap is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one.
Performance overview
Insightly
Keap
Overall
3.93.8
Ease of use
3.93.3
Value for money
3.53.4
Features
Side-by-side comparison
Choose based on your needs
Choose Insightly if...
Best for
Service businesses that need to manage both the sales pipeline and client project delivery.
Unique CRM-to-project conversion for post-sale delivery
Eliminates handoff friction between sales and delivery teams
Choose Keap if...
Best for
Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform.
Genuinely all-in-one with CRM, marketing, payments, and scheduling
Visual automation builder is mature and capable