Insightly vs Keap — Which One Wins?
A detailed, side-by-side comparison of Insightly and Keap to help you pick the right tool for your workflow.
Quick Verdict
Insightly takes the lead with a 3.9 rating and is best for service businesses that need to manage both the sales pipeline and client project delivery.. Keap (3.8) is the better pick if you need small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform..
Side-by-Side Comparison
| Criteria | Insightly | Keap |
|---|---|---|
| Rating | ★★★★ 3.9(87) | ★★★★ 3.8(156) |
| Pricing Model | paid | paid |
| Starter Price | $29/user/mo (Plus) | $249/mo (Pro, 2 users) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web, ios, android |
| Learning Curve | medium | hard |
| API Available | Yes | Yes |
| Best For | Service businesses that need to manage both the sales pipeline and client project delivery. | Small businesses and solopreneurs who want CRM, marketing, and e-commerce in one platform. |
| Verdict | situational | consider_alternatives |
Feature Checklist
| Feature | Insightly | Keap |
|---|---|---|
| [object Object] | ✓ | ✓ |
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
Keap
Pros
- ✓Genuinely all-in-one with CRM, marketing, payments, and scheduling
- ✓Visual automation builder is mature and capable
- ✓Strong for automated follow-up sequences
Cons
- ✕$249/mo starting price is difficult to justify against modern alternatives
- ✕Interface feels dated compared to HubSpot and Pipedrive
- ✕Steep learning curve with a complex feature set
The Bottom Line
Both Insightly and Keap are solid tools in the CRM & Sales space. Insightly edges ahead with a stronger overall rating (3.9 vs 3.8) and is the better choice for service businesses that need to manage both the sales pipeline and client project delivery.. However, if you prioritize small businesses and solopreneurs who want crm, marketing, and e-commerce in one platform., Keap is worth serious consideration. We recommend trying the free tier or trial of each before committing.