Insightly vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of Insightly and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Lemlist takes the lead with a 4.3 rating and is best for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. Insightly (3.9) is the better pick if you need service businesses that need to manage both the sales pipeline and client project delivery..
Side-by-Side Comparison
| Criteria | Insightly | Lemlist |
|---|---|---|
| Rating | ★★★★ 3.9(87) | ★★★★ 4.3(112) |
| Pricing Model | paid | paid |
| Starter Price | $29/user/mo (Plus) | $69/user/mo (Email Pro) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | Service businesses that need to manage both the sales pipeline and client project delivery. | Cold outreach teams who need personalized, multi-channel sequences to improve reply rates. |
| Verdict | situational | recommended |
Feature Checklist
| Feature | Insightly | Lemlist |
|---|---|---|
| CRM with deal-to-project conversion | — | |
| Project management (kanban, Gantt) | — | |
| Email tracking and templates | — | |
| Workflow automation (AppConnect) | — | |
| Relationship linking | — | |
| Custom dashboards | — | |
| Personalized images and videos in emails | — | |
| Multi-channel sequences (email, LinkedIn, phone) | — | |
| Lemwarm domain warm-up | — | |
| AI-powered personalization | — | |
| B2B lead database | — | |
| A/B testing | — |
Insightly
Pros
- ✓Unique CRM-to-project conversion for post-sale delivery
- ✓Eliminates handoff friction between sales and delivery teams
- ✓Good integration between contact relationships and project tasks
Cons
- ✕CRM features individually weaker than HubSpot or Pipedrive
- ✕Project management lighter than Asana or ClickUp
- ✕No free tier limits evaluation options
Lemlist
Pros
- ✓Personalized images and videos dramatically improve reply rates
- ✓Lemwarm domain warm-up protects email deliverability
- ✓Multi-channel sequences cover email, LinkedIn, and phone
Cons
- ✕Premium pricing starting at $69/user/mo
- ✕Not a CRM — you still need separate contact management
- ✕Personalized images require upfront template design effort
The Bottom Line
Both Insightly and Lemlist are solid tools in the CRM & Sales space. Lemlist edges ahead with a stronger overall rating (4.3 vs 3.9) and is the better choice for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. However, if you prioritize service businesses that need to manage both the sales pipeline and client project delivery., Insightly is worth serious consideration. We recommend trying the free tier or trial of each before committing.