Loading
Looker
Analytics & Data
★ 4.1
rating
Custom pricing
starts at
Free
tier
VS
★ Winner
Semrush
Analytics & Data
★ 4.8
rating
$139.95/mo (Pro)
Quick verdict
Semrush wins for marketing teams and agencies needing comprehensive seo and d.
Semrush has a 4.8 rating vs 4.1 for Looker. Looker is the better pick if you need data teams needing governed, consistent metrics with a semantic modeling layer..
Performance overview
Looker
Semrush
Overall
4.14.8
Ease of use
4.24.5
Value for money
3.75.0
Features
Side-by-side comparison
Choose based on your needs
Choose Looker if...
Best for
Data teams needing governed, consistent metrics with a semantic modeling layer.
LookML ensures metric consistency across the organization
Explores provide governed self-serve analytics
Choose Semrush if...
Best for
Marketing teams and agencies needing comprehensive SEO and digital marketing intelligence
Most comprehensive feature set
AI Visibility Analytics is unique