Loops vs MailerLite — Which One Wins?
A detailed, side-by-side comparison of Loops and MailerLite to help you pick the right tool for your workflow.
Quick Verdict
Loops takes the lead with a 4.8 rating and is best for saas companies that need product-focused email automation based on user behavior. MailerLite (4.3) is the better pick if you need small businesses and creators wanting beautiful email marketing at affordable prices..
Side-by-Side Comparison
| Criteria | Loops | MailerLite |
|---|---|---|
| Rating | ★★★★★ 4.8(8) | ★★★★ 4.3(189) |
| Pricing Model | freemium | freemium |
| Starter Price | $49/mo | $10/mo (Growing Business, 500 subs) |
| Free Tier | No | Yes |
| Platforms | Web | web, ios, android |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | SaaS companies that need product-focused email automation based on user behavior | Small businesses and creators wanting beautiful email marketing at affordable prices. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Loops | MailerLite |
|---|---|---|
| Event-based automations | — | |
| Transactional emails | — | |
| Product broadcasts | — | |
| Behavior-based targeting | — | |
| Simple template editor | — | |
| API and webhooks | — | |
| Drag-and-drop email editor | — | |
| Marketing automation | — | |
| Website and blog builder | — | |
| Landing pages and forms | — | |
| Digital product sales | — | |
| Paid newsletter subscriptions | — |
Loops
Pros
- ✓Built specifically for SaaS
- ✓Event-based automation
- ✓Clean simple interface
- ✓Good API
Cons
- ✕SaaS focused only
- ✕Less template variety
- ✕Fewer integrations
MailerLite
Pros
- ✓Best-designed email editor in the affordable tier
- ✓Generous free plan with 1,000 subscribers
- ✓Built-in website builder and digital product sales
Cons
- ✕Advanced automation features are limited compared to ActiveCampaign
- ✕Migration from Classic to New platform was rocky
- ✕Smaller integration ecosystem than Mailchimp
The Bottom Line
Both Loops and MailerLite are solid tools in the Email Marketing space. Loops edges ahead with a stronger overall rating (4.8 vs 4.3) and is the better choice for saas companies that need product-focused email automation based on user behavior. However, if you prioritize small businesses and creators wanting beautiful email marketing at affordable prices., MailerLite is worth serious consideration. We recommend trying the free tier or trial of each before committing.