Mailchimp vs Moosend — Which One Wins?
A detailed, side-by-side comparison of Mailchimp and Moosend to help you pick the right tool for your workflow.
Quick Verdict
Mailchimp takes the lead with a 4.1 rating and is best for small businesses starting with email marketing who want an all-in-one platform.. Moosend (4.0) is the better pick if you need small businesses wanting email automation at the lowest possible price point..
Side-by-Side Comparison
| Criteria | Mailchimp | Moosend |
|---|---|---|
| Rating | ★★★★ 4.1(456) | ★★★★ 4.0(67) |
| Pricing Model | freemium | paid |
| Starter Price | $13/mo (Essentials, 500 contacts) | $9/mo (Pro, 500 subscribers) |
| Free Tier | Yes | Yes |
| Platforms | web, ios, android | web |
| Learning Curve | easy | easy |
| API Available | Yes | Yes |
| Best For | Small businesses starting with email marketing who want an all-in-one platform. | Small businesses wanting email automation at the lowest possible price point. |
| Verdict | situational | situational |
Feature Checklist
| Feature | Mailchimp | Moosend |
|---|---|---|
| [object Object] | ✓ | ✓ |
Mailchimp
Pros
- ✓Most beginner-friendly email marketing platform
- ✓Comprehensive beyond email — landing pages, ads, CRM
- ✓Massive integration ecosystem with 300+ apps
Cons
- ✕Per-contact pricing makes it expensive as lists grow
- ✕Free plan has been significantly limited over time
- ✕Automation features lag behind ActiveCampaign and ConvertKit
Moosend
Pros
- ✓Lowest price for email marketing with automation
- ✓Pre-built automation recipes save setup time
- ✓Unlimited emails on all paid plans
Cons
- ✕No free tier — only a 30-day trial
- ✕Less polished interface than MailerLite and Mailchimp
- ✕Smaller template library and integration ecosystem
The Bottom Line
Both Mailchimp and Moosend are solid tools in the Email Marketing space. Mailchimp edges ahead with a stronger overall rating (4.1 vs 4.0) and is the better choice for small businesses starting with email marketing who want an all-in-one platform.. However, if you prioritize small businesses wanting email automation at the lowest possible price point., Moosend is worth serious consideration. We recommend trying the free tier or trial of each before committing.