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★ Winner
Mailchimp
Email Marketing
★ 4.1
rating
$13/mo (Essentials)
starts at
Free
tier
VS
Sender
Email Marketing
★ 4.0
rating
$10/mo (Standard, 1K subs)
Quick verdict
Mailchimp wins for small businesses starting with email marketing who want an a.
Mailchimp has a 4.1 rating vs 4.0 for Sender. Sender is the better pick if you need bootstrapping businesses who want free email marketing with automation included..
Performance overview
Mailchimp
Sender
Overall
4.14.0
Ease of use
4.63.5
Value for money
3.94.4
Features
Side-by-side comparison
Choose based on your needs
Choose Mailchimp if...
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Most beginner-friendly email marketing platform
Comprehensive beyond email — landing pages, ads, CRM
Choose Sender if...
Best for
Bootstrapping businesses who want free email marketing with automation included.
Most generous free tier: 2,500 subscribers with automation
SMS marketing included alongside email