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Mailchimp
Email Marketing
★ 4.1
rating
$13/mo (Essentials)
starts at
Free
tier
VS
★ Winner
Substack
Email Marketing
★ 4.2
rating
N/A
Quick verdict
Substack wins for writers who want the simplest path to publishing a newslette.
Substack has a 4.2 rating vs 4.1 for Mailchimp. Mailchimp is the better pick if you need small businesses starting with email marketing who want an all-in-one platform..
Performance overview
Mailchimp
Substack
Overall
4.14.2
Ease of use
4.64.7
Value for money
3.94.2
Features
Side-by-side comparison
Choose based on your needs
Choose Mailchimp if...
Best for
Small businesses starting with email marketing who want an all-in-one platform.
Most beginner-friendly email marketing platform
Comprehensive beyond email — landing pages, ads, CRM
Choose Substack if...
Best for
Writers who want the simplest path to publishing a newsletter with paid subscriptions.
Zero monthly cost — only pay when you earn
Simplest writing and publishing experience available