Make vs Sprout Social — Which One Wins?
A detailed, side-by-side comparison of Make and Sprout Social to help you pick the right tool for your workflow.
Quick Verdict
Make takes the lead with a 4.6 rating and is best for power users needing complex automation. Sprout Social (3.6) is the better pick if you need enterprise marketing teams that need detailed social analytics and beautiful reports.
Side-by-Side Comparison
| Criteria | Make | Sprout Social |
|---|---|---|
| Rating | ★★★★★ 4.6(31) | ★★★★ 3.6(17) |
| Pricing Model | freemium | paid |
| Starter Price | $10.59/mo | $249/mo |
| Free Tier | No | No |
| Platforms | Web | Web, iOS, Android |
| Learning Curve | moderate | moderate |
| API Available | Yes | Yes |
| Best For | Power users needing complex automation | Enterprise marketing teams that need detailed social analytics and beautiful reports |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Make | Sprout Social |
|---|---|---|
| Visual builder | — | |
| Branching | — | |
| Data transform | — | |
| Error handling | — | |
| 1000+ apps | — | |
| Scheduling | — | |
| Advanced analytics and reporting | — | |
| AI-powered insights | — | |
| Social listening | — | |
| Publishing and scheduling | — | |
| CRM integration | — | |
| Competitive benchmarking | — |
Make
Pros
- ✓More powerful
- ✓Better pricing
- ✓Visual builder
- ✓Error handling
Cons
- ✕Steeper curve
- ✕Fewer integrations
- ✕UI overwhelming
Sprout Social
Pros
- ✓Best-in-class analytics and reports
- ✓Excellent social listening
- ✓Strong CRM integration
- ✓Professional interface
Cons
- ✕Very expensive starting price
- ✕Overkill for small teams
- ✕Per-user pricing adds up fast
The Bottom Line
Both Make and Sprout Social are solid tools in the No-Code & Automation space. Make edges ahead with a stronger overall rating (4.6 vs 3.6) and is the better choice for power users needing complex automation. However, if you prioritize enterprise marketing teams that need detailed social analytics and beautiful reports, Sprout Social is worth serious consideration. We recommend trying the free tier or trial of each before committing.