Make vs Sprout Social — Which One Wins?
A detailed, side-by-side comparison of Make and Sprout Social to help you pick the right tool for your workflow.
Quick Verdict
Make takes the lead with a 4.5 rating and is best for users who need more complex automation logic than zapier offers at a more affordable price.. Sprout Social (3.6) is the better pick if you need enterprise marketing teams that need detailed social analytics and beautiful reports.
Side-by-Side Comparison
| Criteria | Make | Sprout Social |
|---|---|---|
| Rating | ★★★★ 4.5(312) | ★★★★ 3.6(17) |
| Pricing Model | freemium | paid |
| Starter Price | $10.59/mo (Core, 10K ops) | $249/mo |
| Free Tier | Yes | No |
| Platforms | web | Web, iOS, Android |
| Learning Curve | medium | moderate |
| API Available | Yes | Yes |
| Best For | Users who need more complex automation logic than Zapier offers at a more affordable price. | Enterprise marketing teams that need detailed social analytics and beautiful reports |
| Verdict | recommended | situational |
Feature Checklist
| Feature | Make | Sprout Social |
|---|---|---|
| Visual flowchart workflow builder | — | |
| Routers and conditional logic | — | |
| Iterators and aggregators | — | |
| Error handling | — | |
| 1,500+ app integrations | — | |
| Webhooks and HTTP modules | — | |
| Advanced analytics and reporting | — | |
| AI-powered insights | — | |
| Social listening | — | |
| Publishing and scheduling | — | |
| CRM integration | — | |
| Competitive benchmarking | — |
Make
Pros
- ✓More powerful than Zapier for complex automation logic
- ✓Visual flowchart builder makes complex workflows understandable
- ✓More affordable than Zapier for high-volume, complex automations
Cons
- ✕Steeper learning curve than Zapier
- ✕Fewer app integrations than Zapier (1,500+ vs 6,000+)
- ✕Operation counting can be confusing initially
Sprout Social
Pros
- ✓Best-in-class analytics and reports
- ✓Excellent social listening
- ✓Strong CRM integration
- ✓Professional interface
Cons
- ✕Very expensive starting price
- ✕Overkill for small teams
- ✕Per-user pricing adds up fast
The Bottom Line
Both Make and Sprout Social are solid tools in the No-Code & Automation space. Make edges ahead with a stronger overall rating (4.5 vs 3.6) and is the better choice for users who need more complex automation logic than zapier offers at a more affordable price.. However, if you prioritize enterprise marketing teams that need detailed social analytics and beautiful reports, Sprout Social is worth serious consideration. We recommend trying the free tier or trial of each before committing.