Loading
Is Mixpanel Worth It in 2026? Our Honest Verdict
Recommended
Mixpanel: Mixpanel is the best product analytics tool for the price.
Rating★ 4.3/5
Starting price$28/mo (Growth)
Best forProduct teams who need to understand use
CategoryAnalytics & Data
Who Mixpanel Is Worth It For
- ✓Product teams who need to understand user behavior, retention, and feature adoption.
- ✓20M events/month free tier is the most generous in product analytics
- ✓Best funnel and retention analysis for product teams
- ✓Self-serve query builder accessible to non-technical users
Who Should Look Elsewhere
- ✕Not ideal for marketing teams focused on traffic and attribution — ga4 handles that better.
- ✕Requires proper event tracking setup to be useful
- ✕Not a replacement for GA4 — focused on product, not marketing
- ✕Enterprise pricing can be expensive at high event volumes
Is Mixpanel Pricing Fair?
| Tier | Price |
|---|---|
| Free | Up to 20M events/month |
| Starter | $28/mo (Growth) |
| Pro | Custom (Enterprise) |
| Enterprise | Custom pricing |
Pricing verified March 2026.
How Mixpanel Compares
| Mixpanel | Weights & Biases | Semrush | Dub | |
|---|---|---|---|---|
| Price | $28/mo (Growth) | $50/user/mo | $139.95/mo (Pro) | $30/mo |
| Rating | ★ 4.3 | ★ 4.9 | ★ 4.8 | ★ 4.7 |
| Verdict | Recommended | Recommended | Recommended | Recommended |
AICores Verdict on Mixpanel
Mixpanel is the best product analytics tool for the price. The free tier at 20M events is absurdly generous. For product teams making build-vs-kill decisions about features, the behavioral analysis is invaluable. GA4 handles marketing analytics; Mixpanel handles product analytics. You likely need both.
AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
Frequently Asked Questions
Is Mixpanel worth the money?▼
Mixpanel is the best product analytics tool for the price. The free tier at 20M events is absurdly generous. For product teams making build-vs-kill decisions about features, the behavioral analysis is invaluable.
Is there a free version of Mixpanel?▼
Yes, Mixpanel offers a free tier. Paid plans start at $28/mo (Growth) and include additional features and capacity.
What are the best alternatives to Mixpanel?▼
Weights & Biases, Semrush, Dub are the top alternatives. Weights & Biases is best for ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating.
Who should NOT use Mixpanel?▼
Mixpanel is not ideal for marketing teams focused on traffic and attribution — ga4 handles that better.. Common drawbacks include: Requires proper event tracking setup to be useful. Not a replacement for GA4 — focused on product, not marketing.
Compare Mixpanel head-to-head
See how Mixpanel stacks up against the top alternatives.
Mixpanel vs Weights & Biases→