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Is Semrush Worth It in 2026? Our Honest Verdict
Recommended
Semrush: Semrush is the industry leader in SEO tools for good reason.
Rating★ 4.8/5
Starting price$139.95/mo (Pro)
Best forMarketing teams and agencies needing com
CategoryAnalytics & Data
Who Semrush Is Worth It For
- ✓Marketing teams and agencies needing comprehensive SEO and digital marketing intelligence
- ✓Most comprehensive feature set
- ✓AI Visibility Analytics is unique
- ✓Excellent competitive intelligence
Who Should Look Elsewhere
- ✕Not ideal for small bloggers or beginners on a tight budget
- ✕Expensive starting price
- ✕Can be overwhelming for beginners
- ✕Some features locked behind higher tiers
Is Semrush Pricing Fair?
| Tier | Price |
|---|---|
| Free | 14-day free trial |
| Starter | $139.95/mo (Pro) |
| Pro | $249.95/mo (Guru) |
| Enterprise | $499.95/mo (Business) |
Pricing verified March 2026.
How Semrush Compares
| Semrush | Weights & Biases | Dub | BetterStack | |
|---|---|---|---|---|
| Price | $139.95/mo (Pro) | $50/user/mo | $30/mo | $25/mo |
| Rating | ★ 4.8 | ★ 4.9 | ★ 4.7 | ★ 4.6 |
| Verdict | Recommended | Recommended | Recommended | Recommended |
AICores Verdict on Semrush
Semrush is the industry leader in SEO tools for good reason. The addition of AI Visibility Analytics makes it essential for 2026 SEO. Expensive but delivers unmatched depth across all SEO functions.
AICores Editorial Review
Frequently Asked Questions
Is Semrush worth the money?▼
Semrush is the industry leader in SEO tools for good reason. The addition of AI Visibility Analytics makes it essential for 2026 SEO. Expensive but delivers unmatched depth across all SEO functions.
Is there a free version of Semrush?▼
Yes, Semrush offers a free tier. Paid plans start at $139.95/mo (Pro) and include additional features and capacity.
What are the best alternatives to Semrush?▼
Weights & Biases, Dub, BetterStack are the top alternatives. Weights & Biases is best for ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating.
Who should NOT use Semrush?▼
Semrush is not ideal for small bloggers or beginners on a tight budget. Common drawbacks include: Expensive starting price. Can be overwhelming for beginners.
Compare Semrush head-to-head
See how Semrush stacks up against the top alternatives.
Semrush vs Weights & Biases→