Clay Pricing in 2026 — All Plans Compared
★ 4.0 (50 reviews)|freemium
Most Popular
Starter
$149/mo/mo
For individuals and small teams getting started.
Is the Free Tier Enough?
Clay does not currently offer a free tier. The most affordable entry point is the Starter plan at $149/mo/mo. If budget is a concern, check the alternatives below for tools with free tiers.
Which Plan Should You Pick?
STARTER
Best for freelancers and small teams (2-5 people) who need core features at $149/mo/mo.
Price Comparison vs Alternatives
| Plan | Clay | Apollo.io | Gong |
|---|---|---|---|
| Free Tier | No | No | Yes |
| Starter | $149/mo | $49/user/mo | Custom (starts ~$100/user/mo) |
| Pro | N/A | N/A | Custom |
| Enterprise | N/A | N/A | Custom |
| Rating | ★ 4.0 | ★ 4.8 | ★ 4.7 |