Google Analytics Pricing in 2026 — All Plans Compared
★ 4.0 (489 reviews)|free
Free
$0
Fully free with comprehensive features
Enterprise
$50,000+/year (Analytics 360)/mo
For large organizations with custom requirements.
Is the Free Tier Enough?
Google Analytics offers a free tier: Fully free with comprehensive features
The free plan works well for individual users and small teams getting started. If you need advanced features, more storage, or team collaboration, you will likely need to upgrade to the Starter or Pro plan. We recommend starting free and upgrading only when you hit a concrete limitation.
Which Plan Should You Pick?
FREE
Best if you are a solo user testing Google Analytics or need basic functionality without paying.
ENTERPRISE
Best for organizations 50+ that need SSO, custom contracts, SLA guarantees, and dedicated support at $50,000+/year (Analytics 360)/mo.
Price Comparison vs Alternatives
| Plan | Google Analytics | Plausible | PostHog |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Starter | N/A | $9/mo (up to 10K monthly visitors) | Pay-as-you-go above free limits |
| Pro | N/A | $19/mo (up to 100K visitors) | N/A |
| Enterprise | $50,000+/year (Analytics 360) | Custom pricing | Custom pricing |
| Rating | ★ 4.0 | ★ 4.5 | ★ 4.5 |