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Buttondown

Situational

Minimalist newsletter tool for developers and writers who want Markdown and clean design.

45 reviews
Free tierHas API

Buttondown is the newsletter tool for people who think Substack is too much and Mailchimp is too bloated. Write in Markdown, send to subscribers, done. The indie soul of the product is refreshing. If you write in Markdown and want the simplest possible newsletter, this is it.

What's great

  • Markdown-native writing experience
  • Indie product with focused, opinionated design
  • Well-documented API for programmatic use

Watch out for

  • Free tier limited to 100 subscribers
  • No visual email builder or template library
  • One-person company means limited support capacity

Best for

Developers and technical writers who want a Markdown-based, no-nonsense newsletter tool.

Not ideal for

Non-technical users or anyone needing visual email builders and marketing automation.

Free

Up to 100 subscribers

Starter

$9/mo (Basic, 1K subs)

Pro

$29/mo (Professional)

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