PL

Plausible

Recommended

Privacy-friendly Google Analytics alternative. No cookies, GDPR-compliant, lightweight.

145 reviews
Free tierHas API
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In a nutshell

Plausible is the best privacy-friendly analytics tool. No cookies, no consent banners, under 1KB script, and a dashboard that shows what you actually need. It does not replace GA4 for marketing teams, but for websites that value privacy and simplicity, it is the obvious choice.

What's great

  • No cookies, no consent banners — privacy by default
  • Lightest analytics script at under 1KB
  • Single-page dashboard shows essential metrics clearly

Watch out for

  • Much less capable than GA4 for marketing analytics
  • No audience building or remarketing integrations
  • Paid cloud hosting required (self-hosting is free)

Best for

Privacy-conscious websites that want essential analytics without cookies or consent banners.

Not ideal for

Marketing teams needing conversion tracking, audience building, and Google Ads integration.

Pricing

Free

Free self-hosted (open source)

Starter

$9/mo (up to 10K monthly visitors)

Pro

$19/mo (up to 100K visitors)

Enterprise

Custom pricing

View official pricing →
How it compares
PO

PostHog

4.5

All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

GR

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

FA

Fathom

4.4

Simple, privacy-first analytics. Beautiful dashboard, no cookie banners needed.

See full comparison →
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