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Best Fathom Alternatives in 2026

We reviewed 8 alternatives to Fathom. Pricing verified March 2026. No sponsored placements.

Why Look for Fathom Alternatives?

Common reasons people switch from Fathom:

✕More expensive than Plausible for similar features
✕No free tier or self-hosting option
✕Less capable than GA4 for marketing analytics
✕Not ideal for budget-conscious sites — plausible offers similar capabilities cheaper or free (self-hosted).

Top 8 Alternatives to Fathom

Weights & BiasesRecommended★ 4.9

From $50/user/mo · Best for ML teams that need to track, compare, and reproduc

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SemrushRecommended★ 4.8

From $139.95/mo (Pro) · Best for Marketing teams and agencies needing comprehensive

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DubRecommended★ 4.7

From $30/mo · Best for Marketing teams and developers who need profession

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BetterStackRecommended★ 4.6

From $25/mo · Best for Development teams who want monitoring, logging, an

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PlausibleRecommended★ 4.5

From $9/mo (up to 10K monthly visitors) · Best for Privacy-conscious websites that want essential ana

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AhrefsRecommended★ 4.5

From $29/mo (Starter) · Best for SEO professionals who need the most accurate backl

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LangfuseRecommended★ 4.5

From $59/mo · Best for AI engineering teams that need observability into

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PostHogRecommended★ 4.5

From Pay-as-you-go above free limits · Best for Startups wanting product analytics, session replay

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Weights & Biases — Best Analytics & Data Alternative for ML teams that need to track, compare, an

W&B provides experiment tracking, model evaluation, and dataset versioning for ML teams. It logs metrics, hyperparameters, and artifacts with collaborative dashboards..

RecommendedFrom $50/user/mo★ 4.9Read full review →

Semrush — Best Analytics & Data Alternative for Marketing teams and agencies needing com

Semrush is the most comprehensive SEO and digital marketing platform, now featuring AI Visibility Analytics that tracks brand mentions across ChatGPT, Perplexity, Claude, and Google AI Overviews. It covers keyword research, backlinks, content optimization, and competitive intelligence..

RecommendedFrom $139.95/mo (Pro)★ 4.8Read full review →

Dub — Best Analytics & Data Alternative for Marketing teams and developers who need

Dub is an open-source link management tool for modern marketing teams. It provides link shortening, QR codes, custom domains, and detailed analytics with a clean API for programmatic link management..

RecommendedFrom $30/mo★ 4.7Read full review →

Fathom vs Top Alternatives

	Fathom	Weights & Biases	Semrush	Dub
Price	$15/mo (100K pageviews)	$50/user/mo	$139.95/mo (Pro)	$30/mo
Free Tier	✓	✕	✓	✕
Rating	★ 4.4	★ 4.9	★ 4.8	★ 4.7
Verdict	Situational	Recommended	Recommended	Recommended
API	✓	✓	✓	✓

Frequently Asked Questions

What is the best free alternative to Fathom?▼

Weights & Biases is the highest-rated free alternative to Fathom. It offers ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating from 12 reviews.

Why do people look for Fathom alternatives?▼

Common reasons include: More expensive than Plausible for similar features. No free tier or self-hosting option. Fathom is budget-conscious sites — plausible offers similar capabilities cheaper or free (self-hosted)..

Is Fathom the best analytics & data tool?▼

Based on our review, Fathom is situational for businesses wanting the most polished privacy-friendly analytics with premium support.. However, Weights & Biases may be better for ml teams that need to track, compare, and reproduce experiments.

What is cheaper than Fathom?▼

BetterStack starts at $25/mo compared to Fathom at $15/mo (100K pageviews). It has a 4.6 rating and is best for development teams who want monitoring, logging, and incidents in one clean platform.

Related Comparisons

Fathom vs Weights & Biases— Full Comparison →Fathom vs Semrush— Full Comparison →Fathom vs Dub— Full Comparison →

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