PRICING VERIFIED MAY 2026

Best FullStory Alternatives 2026: 8 Reviewed | AICores · AICores

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Best FullStory Alternatives in 2026

We reviewed 8 alternatives to FullStory. Pricing verified March 2026. No sponsored placements.

Why Look for FullStory Alternatives?

Common reasons people switch from FullStory:

✕Premium enterprise pricing (typically $10K+/year)
✕Overkill for small to medium websites
✕Opaque pricing requires sales conversations
✕Not ideal for small teams — hotjar provides 80% of the value at a fraction of the cost.

Top 8 Alternatives to FullStory

Weights & BiasesRecommended★ 4.9

From $50/user/mo · Best for ML teams that need to track, compare, and reproduc

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SemrushRecommended★ 4.8

From $139.95/mo (Pro) · Best for Marketing teams and agencies needing comprehensive

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DubRecommended★ 4.7

From $30/mo · Best for Marketing teams and developers who need profession

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BetterStackRecommended★ 4.6

From $25/mo · Best for Development teams who want monitoring, logging, an

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PlausibleRecommended★ 4.5

From $9/mo (up to 10K monthly visitors) · Best for Privacy-conscious websites that want essential ana

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AhrefsRecommended★ 4.5

From $29/mo (Starter) · Best for SEO professionals who need the most accurate backl

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LangfuseRecommended★ 4.5

From $59/mo · Best for AI engineering teams that need observability into

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PostHogRecommended★ 4.5

From Pay-as-you-go above free limits · Best for Startups wanting product analytics, session replay

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Weights & Biases — Best Analytics & Data Alternative for ML teams that need to track, compare, an

W&B provides experiment tracking, model evaluation, and dataset versioning for ML teams. It logs metrics, hyperparameters, and artifacts with collaborative dashboards..

RecommendedFrom $50/user/mo★ 4.9Read full review →

Semrush — Best Analytics & Data Alternative for Marketing teams and agencies needing com

Semrush is the most comprehensive SEO and digital marketing platform, now featuring AI Visibility Analytics that tracks brand mentions across ChatGPT, Perplexity, Claude, and Google AI Overviews. It covers keyword research, backlinks, content optimization, and competitive intelligence..

RecommendedFrom $139.95/mo (Pro)★ 4.8Read full review →

Dub — Best Analytics & Data Alternative for Marketing teams and developers who need

Dub is an open-source link management tool for modern marketing teams. It provides link shortening, QR codes, custom domains, and detailed analytics with a clean API for programmatic link management..

RecommendedFrom $30/mo★ 4.7Read full review →

FullStory vs Top Alternatives

	FullStory	Weights & Biases	Semrush	Dub
Price	Custom pricing	$50/user/mo	$139.95/mo (Pro)	$30/mo
Free Tier	✓	✕	✓	✕
Rating	★ 4.3	★ 4.9	★ 4.8	★ 4.7
Verdict	Situational	Recommended	Recommended	Recommended
API	✓	✓	✓	✓

Frequently Asked Questions

What is the best free alternative to FullStory?▼

Weights & Biases is the highest-rated free alternative to FullStory. It offers ml teams that need to track, compare, and reproduce experiments and has a 4.9 star rating from 12 reviews.

Why do people look for FullStory alternatives?▼

Common reasons include: Premium enterprise pricing (typically $10K+/year). Overkill for small to medium websites. FullStory is small teams — hotjar provides 80% of the value at a fraction of the cost..

Is FullStory the best analytics & data tool?▼

Based on our review, FullStory is situational for enterprise digital teams needing session replay intelligence at scale.. However, Weights & Biases may be better for ml teams that need to track, compare, and reproduce experiments.

What is cheaper than FullStory?▼

BetterStack starts at $25/mo compared to FullStory at Custom pricing. It has a 4.6 rating and is best for development teams who want monitoring, logging, and incidents in one clean platform.

Related Comparisons

FullStory vs Weights & Biases— Full Comparison →FullStory vs Semrush— Full Comparison →FullStory vs Dub— Full Comparison →

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