Apollo vs Clearbit — Which One Wins?
A detailed, side-by-side comparison of Apollo and Clearbit to help you pick the right tool for your workflow.
Quick Verdict
Clearbit takes the lead with a 4.4 rating and is best for hubspot users wanting automatic lead enrichment. Apollo (4.3) is the better pick if you need b2b sales teams needing prospecting data and outreach sequences at a fraction of zoominfo pricing..
Side-by-Side Comparison
| Criteria | Apollo | Clearbit |
|---|---|---|
| Rating | ★★★★ 4.3(234) | ★★★★ 4.4(165) |
| Pricing Model | freemium | freemium |
| Starter Price | $59/user/mo (Basic) | Custom |
| Free Tier | Yes | Yes |
| Platforms | web | Web, API |
| Learning Curve | medium | Easy |
| API Available | Yes | Yes |
| Best For | B2B sales teams needing prospecting data and outreach sequences at a fraction of ZoomInfo pricing. | HubSpot users wanting automatic lead enrichment |
| Verdict | recommended | Best Free Enrichment |
Feature Checklist
| Feature | Apollo | Clearbit |
|---|---|---|
| 275M+ contact database | — | |
| Email sequences and automation | — | |
| Intent data and buyer signals | — | |
| Chrome extension for LinkedIn | — | |
| Built-in dialer | — | |
| CRM sync (Salesforce, HubSpot) | — | |
| Data Enrichment | — | |
| Lead Scoring | — | |
| Reveal (IP deanonymization) | — | |
| Forms Shortening | — | |
| API | — |
Apollo
Pros
- ✓275M+ contact database rivals ZoomInfo at a fraction of the price
- ✓Free tier with unlimited sequences is genuinely useful
- ✓All-in-one prospecting eliminates 3-4 separate tools
Cons
- ✕Data accuracy varies — some contacts are outdated
- ✕Email deliverability requires careful warm-up and management
- ✕The platform can feel overwhelming with so many features
Clearbit
Pros
- ✓Free for HubSpot users
- ✓Excellent data quality
- ✓Easy API integration
Cons
- ✕Less useful outside HubSpot ecosystem
- ✕Smaller database than ZoomInfo
- ✕Future direction uncertain post-acquisition
The Bottom Line
Both Apollo and Clearbit are solid tools in the CRM & Sales space. Clearbit edges ahead with a stronger overall rating (4.4 vs 4.3) and is the better choice for hubspot users wanting automatic lead enrichment. However, if you prioritize b2b sales teams needing prospecting data and outreach sequences at a fraction of zoominfo pricing., Apollo is worth serious consideration. We recommend trying the free tier or trial of each before committing.