Apollo vs Lemlist — Which One Wins?
A detailed, side-by-side comparison of Apollo and Lemlist to help you pick the right tool for your workflow.
Quick Verdict
Lemlist takes the lead with a 4.3 rating and is best for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. Apollo (4.3) is the better pick if you need b2b sales teams needing prospecting data and outreach sequences at a fraction of zoominfo pricing..
Side-by-Side Comparison
| Criteria | Apollo | Lemlist |
|---|---|---|
| Rating | ★★★★ 4.3(234) | ★★★★ 4.3(112) |
| Pricing Model | freemium | paid |
| Starter Price | $59/user/mo (Basic) | $69/user/mo (Email Pro) |
| Free Tier | Yes | Yes |
| Platforms | web | web |
| Learning Curve | medium | medium |
| API Available | Yes | Yes |
| Best For | B2B sales teams needing prospecting data and outreach sequences at a fraction of ZoomInfo pricing. | Cold outreach teams who need personalized, multi-channel sequences to improve reply rates. |
| Verdict | recommended | recommended |
Feature Checklist
| Feature | Apollo | Lemlist |
|---|---|---|
| 275M+ contact database | — | |
| Email sequences and automation | — | |
| Intent data and buyer signals | — | |
| Chrome extension for LinkedIn | — | |
| Built-in dialer | — | |
| CRM sync (Salesforce, HubSpot) | — | |
| Personalized images and videos in emails | — | |
| Multi-channel sequences (email, LinkedIn, phone) | — | |
| Lemwarm domain warm-up | — | |
| AI-powered personalization | — | |
| B2B lead database | — | |
| A/B testing | — |
Apollo
Pros
- ✓275M+ contact database rivals ZoomInfo at a fraction of the price
- ✓Free tier with unlimited sequences is genuinely useful
- ✓All-in-one prospecting eliminates 3-4 separate tools
Cons
- ✕Data accuracy varies — some contacts are outdated
- ✕Email deliverability requires careful warm-up and management
- ✕The platform can feel overwhelming with so many features
Lemlist
Pros
- ✓Personalized images and videos dramatically improve reply rates
- ✓Lemwarm domain warm-up protects email deliverability
- ✓Multi-channel sequences cover email, LinkedIn, and phone
Cons
- ✕Premium pricing starting at $69/user/mo
- ✕Not a CRM — you still need separate contact management
- ✕Personalized images require upfront template design effort
The Bottom Line
Both Apollo and Lemlist are solid tools in the CRM & Sales space. Lemlist edges ahead with a stronger overall rating (4.3 vs 4.3) and is the better choice for cold outreach teams who need personalized, multi-channel sequences to improve reply rates.. However, if you prioritize b2b sales teams needing prospecting data and outreach sequences at a fraction of zoominfo pricing., Apollo is worth serious consideration. We recommend trying the free tier or trial of each before committing.